Sunday, October 13, 2013

Consumer Decision Making


What make customers to purchase J crew product? Since Jcrew`s products are always good qualities that is the customers expect from J crew. For example, there are many store that we can purchase a sweater for cheap price but it will not able to wear long time because when it is washed most of the times the fabric gets shrink or expands. However, J crew focus on create their products good quality sometimes they have to change desigh, fabric materials to make their price competitive but they always make sure the qualities are good enough to make their customer happy and have confidence their products.


 

Also, Jcrew create new design each year. They do not use design from last year. Therefore, the customer enjoy different new design and make the customers purchase their products each year. In addittion, J crew has special service called personal stylist which helps customer to built style and how to coordinate clothes personally. It is able to show the image of the product and help the customer to coordinate clothes. If the customers can image of the product how to wear it they tend to purchase the product.

 

 

J crew has a well developed online shopping system. They ship their products internationally 100 different places in the world. American apparel companies are very popular around the world such as Abercrombie & Fitch, Victoria's Secret. However many conpanies do not ship so many different palce. Many costomer who are not able to came to America they can not get their product. Nevertheless, customers can order their product around the worldend to purchase the product.

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