Advertising, Public Relations and Sales Promotion

Public Relations:

 

J crew spends $6.7 million to advertise their products it is double the year over 2011. However, there are no TV J crew commercials and they do not use celebrities for their advertisements. The company advertises its brands primarily in fashion and lifestyle publications such as VOGUE. Also, their own paper catalog it stars in 1983 today still sent out 40 million copies. Nowadays, they shift focus on online store which is new type of catalog instead of paper one. Sometimes the pictures in the catalog make peoples' topics there is a picture in their catalog that a boy with pink toes polished and it was broadcasted on TV about gender identity. They made it on purpose because they want people talk about it and see the picture in their catalog. They believe that the catalog and online store reinforce their image of the brand and drive sales.





In addition, fortunately, the first lady, Michelle Obama wears J crew clothing when she is in public and private. J crew does not this happen on purpose but it is a huge advertisement and chance to be known to the people all over the world. why not J crew does not take this huge advantage? She was in VOGUE with J crew clothes which J crew advertises in the magazine. 

 

 

 

Sales Promotion:

Each J crew retail stores have some space to put clothes, shoes and accessories  that are on sales usually 20%-30% off from the original price. J crew product is not cheap so the sales products are affordable. Also, online store there is a sales page that we can buy them anytime and anywhere.