J crew mainly sells their products for personal use rather
than business use. However, J crew needs material to create their products. It
is J crew’s business marketing. In order
to do business they have to build relationship, trust each other because the
company needs raw materials, services or other finished or unfinished products
from another business. For example, J crew has good cashmere sweater the
cashmere come from Italy. They will have business marketing internationally since
they wants to expand their stores all over the world.
Also, J crew often collaborates with many other brands to custom.
For example, they collaborate with New Balance they focus on more
style rather than functions. They use the former information about the
products and recreate them
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