Thursday, December 5, 2013

Business Marketing



J crew mainly sells their products for personal use rather than business use. However, J crew needs material to create their products. It is J crew’s business marketing.  In order to do business they have to build relationship, trust each other because the company needs raw materials, services or other finished or unfinished products from another business. For example, J crew has good cashmere sweater the cashmere come from Italy. They will have business marketing internationally since they wants to expand their stores all over the world.   

 



Also, J crew often collaborates with many other brands to custom. For example, they collaborate with New Balance they  focus on more  style rather than functions. They use the former information about the products and recreate them

 



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