Business Marketing

J crew mainly sells their products for personal use rather than business use. However, J crew needs material to create their products. It is J crew’s business marketing.  In order to do business they have to build relationship, trust each other because the company needs raw materials, services or other finished or unfinished products from another business. For example, J crew has good cashmere sweater the cashmere come from Italy. They will have business marketing internationally since they wants to expand their stores all over the world.   

 

Also, J crew often collaborates with many other brands to custom. For example, they collaborate with New Balance they  focus on more  style rather than functions. They use the former information about the products and recreate them

 

Segmenting and Targeting Markets

J crew started out with providing good quality products for meddle to high wealthly people  of society. At the begging of their business they sold their products for cheap.

However, J crew forcus to prodive good quality, new stylish products more than prices. Therefore, J crew's marketing target is who are meddle to high wealthly and prefer to  wear good quality clothes for a long term.

 

 

 

 

 

 

Geographic Segmentation

 J crew will soon open their first store in Hong Kong. Jcrew chose Hong Kong because 24 million people who are from main land of China visit to Hong Kong each year.

Later on they want to open their stores in main land of China also, so many tourlist visit in there all over the world. J crew wants to Chinese customers to be familiar with J crew before they open thier stores in China.

 

Demographic Segmentation

J crew targets both genders, men and women, from 25 to late 50years of age who are comfortable J crew's price.

Business people with meddle income and high income.

 

Psycographic Segmentation

J crew uses Psycographic Segmentation such as lifestyle motives to further identify its target market, J crew's customers want to have good quality products not only their clothes also their lifestyle too. The Jcrew's motive is do the best to provide good new stylish products to the customers.

 

Usage - Rate Segmentation

J crew have a unique system it is called personal stylist. They open early or late for the customer as a customers request to help him or her. The customers are usually regular and they purchase J crew products. The customers become heavy Jcrew user.