Developing and Managing Products

 The key why J crew become such a popular clothing company is they provide good quality and stylish products. There are many clothes that much cheaper that J crew products but they are going to bad soon. On the other hand, there are many good quality clothes they can wear for long term but most of them are expensive products. Since they started running business they always focus to provide both conditions stylish and good quality.At the beginning they wanted to aiming their products like Ralph Lauren but for  much lower price. In 2003 Mickey Drexler  J.Crew as chairman and CEO, pushing service, quality and innovation to the next level. J crew is known as cashmere they use one of the best Italian cashmere as a material plus completely new design every year.

 J crew describes:
All of J.Crew  items are exclusive designs—featuring casual classics, cool colors and bold prints (never last season's leftovers). Our Factory clothing is based on great styles and favorites from past J.Crew collections, though in order to keep our prices competitive, we sometimes slightly change the designs, fabrics and washes (but we always make sure to maintain the quality and integrity that our customers expect from J.Crew)

 Also, recently they collaborate other brands to create new style and developed their products.
Jcrew uses their windows in their flagship locations as creative ways to promote their new products. An example of the creative way is they collaborate other brands to create new style. An example they often create sneakers with New Balance they focus more styles that functions to use  different colors, styles.